Checking the festive Squashies twice
SWIZZELS has launched its first ever Christmas-themed Squashies sweets with its new limited-edition Naughty & Nice Squashies.
Rolling out in time for Christmas, the elf-shaped Squashies come in 120g hanging bags with an MRSP of £1.15.
The product features two popular flavours: Strawberry Ice Cream and Apple Pie, and boasts a bright, eye-catching design across the pack to help improve stand out on shelves during the festive season.
Swizzels said it made the move to roll out its first ever Christmas-themed Squashies variant after Circana data for the year to July found the brand to be the number one sugar confectionery brand in the market.
With this in mind, Swizzels reckons it will be able to drive retailers’ sales this year through its new Squashies Naughty & Nice packs and help make the most of the festive season.
Alongside this limited edition roll out, Swizzels has also confirmed its standard Christmas selection will join the Squashies on shelf. This includes its Sweet Shop Advent Calendar, which Circana data also found a remarkable value sales growth for, of 41% year-on-year.
Clare Newton, trade manager at Swizzels, said: “Each year, we strive to enhance our Christmas offering to help the wonderful retailers we work with boost sales.
“This year, we’re excited to introduce our brand new Naughty & Nice Squashies, shaking up the Christmas sugar confectionery NPD category.
“This Christmas, we anticipate indulgence to be a key trend, with consumers seeking comfortable and delightful treats to enjoy with family and friends.
‘With festive flavours that promise to steal the spotlight, such as Strawberry Ice Cream & Apple Pie, this new product perfectly aligns with the growing consumer interest in unique flavour experiences.
“Our new Naughty & Nice Squashies are deisgned to add a fun, personalised twist to festive gifting. By incorporating both ‘naughty’ and ‘nice’ elements, we’re embracing the trend for novelty and personalisation in confectionery, which enhances the excitement to cater to those seeking to embrace the Christmas spirit as soon as possible.”
