Drambuie cocktail serve sits at the core
WHISKY liqueur brand Drambuie is set to bring an extra ‘OOOO’ to the drinks choice this winter season with the launch of its new brand platform.
The new ‘A Taste of the Unexpected’ campaign highlights the Drambuie Iced Espresso cocktail at its core, championing it as an exciting and novel way to enjoy the liqueur in a bid to bring a more contemporary twist to the classic brand.
The creative is underpinned by the reaction of surprise and delight that people experience when tasting this cocktail for the first time with an ‘OOOO’.
Playing on the playful mnemonic “Dramb-oooo-uie’, the new 30 second video captures candid moments at a dinner with friends when the hostess serves the cocktail for her guests who sip and savour the drink, letting out an ‘OOOO’ of surprise.
Not only this, the advert also notes the convenient way to make the drink by simply combining Drambuie, espresso and ice.
The new campaign aims to introduce Drambuie to more contemporary drinkers via the cocktail serve, offering a more modern take on the drink to appeal to new audiences of whisky liqueur drinkers.
Elena Petrov, global marketing manager at Drambuie, said: “We are excited to share the new global campaign of a much-loved liqueur with the world. In collaboration with Lucky Generals, we’ve created a distinctive, ownable brand platform anchored in our audience and delicious brand serve.
“An omni-channel campaign celebrating the surprise and delight one experience when trying Drambuie Iced Espresso for the first time has already shown proven preliminary results in shifting the needle of consideration for the brand.
“A campaign and new way to drink Drambuie that is set to be an unexpected crowd pleaser.”
