Japanese coffee brand unveils innovative launch
JAPANESE coffee brand Ueshima Coffee Company is out to provide a quality at-home coffee experience with its new Pour Over Coffee Bags.
The innovative new launch from the coffee firm provides consumers with a unique option to brew a quality cup of filter-style coffee.
To serve the coffee, consumers need to remove the filter containing the coffee and open the hooks to hang them over the cup. Ueshima recommends a serving of 240ml of hot water over the coffee grounds in several stages, allowing the water to drip through.
Self-proclaimed pioneers of Japanese coffee culture, Ueshima reckons the pour over technique will allow more consumers the option to slow down and enjoy their coffee more, while appreciating the aromas of their brew.
Crafted by Japanese coffee masters, the new coffee bags feature Ueshima’s signature House Blend that is sourced sustainably and is also Rainforest Alliance certified.
Packs are available to buy for £5 each at the Ueshima Coffee Company website and each pack contains 10 serves.
A spokesperson for Ueshima Coffee Company said: “Ueshima are pioneers of Japanese coffee culture – the art of slowing down and apreciating the coffee aromas and drinking experience.
“The pour over technique is an ancient brewing method that embodies this message, as it brings out the coffee’s natural flavours and encourages you to savour the coffee-making ritual.
“With these easy-to-use coffee bags, tradition meets convenience, and you can enjoy a moment of reflection whilst still experiencing a quality brew.”
