All aboard for new movie-inspired Fanta ad
SOFT drinks giant Coca-Cola Europacific Partners (CCEP) has kicked off the next step of its Fanta Beetlejuice Beetlejuice promotion with its new ad campaign.
Rolling out across OOH, digital, cinema advertising and social media channels, the new advert features the movie’s spooky Afterlife Train, The Soul Train.
The advert sees a young man request a Fanta from an underground train station vending machine by saying WantaFanta three times – in a nod to summoning the film’s title character. He is then welcomed aboard the After Life train amongst a host of other ghoulish beings.
Helping to tie into this, consumers will have the chance to hop on to the train via the Coca-Cola App by scanning a QR code to play an interactive game.
This makes up the next part in the partnership between the Fanta brand and the Warner Bros. film after a range of limited edition Fanta pack designs rolled with the launch of the new limited edition variant Fanta Zero Afterlife.
CCEP reckons the campaign will help retailers to tap into the growing demand for soft drinks at Halloween and encourage more shoppers to pick up variants from the Fanta brand.
To help further sales this Halloween season as well, CCEP is offering retailers a host of POS materials from the My.CCEP.com website while stocks last.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Halloween is one of the most important retail events in the calendar, worth £549million in 2023, and it just keeps growing.
“Fanta has built a strong association with this seasonal occasion, with the brand accounting for one in every four flavoured carbonates sold in the four weeks to Halloween 2023.
“2024 is set to be the biggest year yet with our Beetlejuice-themed limited edition, full range temporary makeover and marketing campaign delivering huge standout on shelf and talk-ability amongst consumers.
“We’d advise retailers to go big themselves with cross-category displays to drive incremental sales and in-store theatre to engage shoppers.”
