New take on the traditional Advent offer
ADVENT is set to be a lot sweeter as Perfetti Van Melle (PVM) confectionery brand Chupa Chups launches its first-of-its-kind advent calendar.
Bursting with daily sweet surprises, the festive treat brings a playful twist to the traditional countdown and taps into gifting and sharing occasions with consumers, says PVM, making it a key addition to retailers’ holiday range this year.
And the new launch could be a popular one for the season as Circana data for the Christmas period last year saw Chupa Chups grow ahead of the sweets category achieving a significant 15.8% increase in value sales and a rise of 24.2% in unit sales – when compared to the overall category’s performance.
Each of the 24 doors in the calendar holds a different Chupa Chups treat for consumers from the classic lollipops the brand is best known for to jellies and bubble-gum variants to ensure that the Advent season remains surprising for consumers.
Each advent calendar comes with an RRP of £6.99 and will be available through CJ Lang & Son, World of Sweets as well as in B&M stores.
Kim McMahon, brand manager for Chupa Chups, said: “We are thrilled to introduce our first-ever advent calendar – it truly embodies the fun and joy that Chupa Chups is known for.
“The holiday season is all about creating special moments, and our latest innovation is designed to do just that, offering a delightful surprise behind every door.
“We’ve seen how our brand resonates with consumers, especially during the holiday season, and this advent calendar is the perfect way to continue that momentum.
“With its broad appeal and unique mix of products, it’s set to be a hit with both existing fans and new customers alike – retailers should stock up now to avoid missing out on this festive fun.”
