Solutions to keep clothes fresh for travel
Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.FABRIC care brand Lenor has launched a new range of its Crease Releaser product in a travel-size bottle, aiming to ease important journeys for consumers.
Coming in a 100ml bottle to match the maximum liquid limit in UK airports, the new range comes in a trio of scents including Spring Awakening, Exotic Bloom & Moonlight Lily and Jasmine Red Berries.
Spring Awakening is exclusively available in The Range stores now, with the remainder of the range set to roll out from mid-September.
Lenor reckons the range will suit for those consumers looking to alleviate some of the stresses of travel through this, even for those taking a small amount of luggage with them.
And there appears to be some demand for these fabric care products as Euromonitor International reported a 7% rise in sales last year as more shoppers looked for products that would help to keep their clothing looking fresh and wrinkle-free.
Lenor believes this highlights a UK consumer desire for those products which can help to keep their clothes looking presentable at all times, even when they are on holiday.
Nina Lumsden, brand manager at Lenor Crease Releaser, said: “We’re excited to introduce the new travel-sized Lenor Crease Releaser, designed to meet the needs of travelling and on-the-go customers.
“This convenient and compact version of our popular product ensures that travellers can maintain a fresh, wrinkle-free appearance, no matter where they are in the world.
“As a brand, Lenor Crease Releaser is committed to innovation and understanding consumer lifestyles. With this launch, we aim to give retailers an exciting opportunity to cater to the ever-growing demand for portable, effective fabric care solutions.
“We believe this new addition will be a valuable asset in your product lineup, helping to drive customer satisfaction and loyalty.”
