Cleaning influencer range introduced for autumn
THE latest collaboration between social media influencer Sophie Hinchliffe – Mrs Hinch – and Procter & Gamble (P&G) has been revealed as the new Mrs Hinch’s Cosy Season range hits the shelves.
Called Mrs Hinch’s “cosiest collection yet” the new range will help consumers to ‘Hinch’ their homes this autumn with a new scent across 17 different items from P&G’s cleaning brands including Bold, Lenor, Fairy, Flash and Febreze.
Aiming to recreate the cosy feeling of a cold night outside with a warm house on the inside, the new range comes in the primary scent of White Musk and Golden Maple to help recreate the ideal seasonal scent for autumn.
This also marks the fifth collaboration between P&G and the social media star, after the most recent collaborative scent – Vacay Vibes – rolled out to stores in spring this year.
The full range from P&G includes:
• Bold Platinum Mrs Hinch Pods 34 Washes – Cosy Season
• Bold Platinum Mrs Hinch Pods 52 Washes – Cosy Season
• Bold Mrs Hinch Liquid Gel 30 Washes 990ml – Cosy Season
• Lenor Mrs Hinch Fabric Conditioner 48 Washes 1.584L – Cosy Season
• Lenor Mrs Hinch In-Wash Scent Boosters 176g – Cosy Season
• Lenor Mrs Hinch In-Wash Scent Boosters 570g – Cosy Season
• Mrs Hinch Cosy Season Edition Fairy Max Power Washing Up Liquid 640ml – which has a unique Pomegranate scent for the range
• Fairy Platinum Plus Dishwasher Tablets 42 Mrs Hinch Cosy Season
• Febreze Mrs Hinch Air Freshener Spray 185ml – Cosy Season
• Febreze Mrs Hinch 3Volution Plug In – Cosy Season
• Febreze Mrs Hinch 3Volution Plug In Refills – Cosy Season
• Febreze Mrs Hinch Bathroom Air Freshener Single – Cosy Season
• Febreze Mrs Hinch Fabric Refresher 500ml – Cosy Season
• Flash Mrs Hinch Spray Wipe Done 800ml – Cosy Season
• Flash Mrs Hinch Floor Liquid 1.5L – Cosy Season
• Flash Speed Mop Wet Cloths 24pk – Cosy Season
• Flash Mrs Hinch Dust Magnet Starter Kit – Cosy Season
• Flash Mrs Hinch Dust Magnet Refill Pack – Cosy Season
P&G reckons the new Mrs Hinch range will resonate strongly with consumers across the UK as many shoppers will be looking to stay wrapped up warm inside over the next two seasons.
Further to this, P&G commissioned a new poll among 2,000 consumers with 30% stating that autumn is their ‘cosy season’ with a further 46% claiming winter as the ideal time to stay wrapped up indoors.
Ayca Turgay, brand communications director at P&G, said: “There’s a lot to love about the changing of the seasons. Whether it’s the change in weather, the beautiful scenery or a chance to catch your breath after a hectic summer, autumn gives us the chance to reset for the remainder of the year and the opportunity to reset out gome into a clean, tidy and cosy haven.
“Most of us are spending more time indoors, so it’s important we make our homes a comfortable sanctuary and the Cosy Season is the perfect place to start.”
