PepsiCo builds up on the PMP offer
SNACKS giant PepsiCo has unveiled a complete revamp of its budget Smiths range of snacks with a new look for both the Chipsticks and Frazzles brands.
Highlighting a new pack design across both brands as well as an increase in size for Frazzles pack formats, PepsiCo said the revamp aims to offer more value to customers in the snacking category.
The refreshed pack designs across both brands have seen an initial launch in select grocers stores, with the up-weighted Frazzles PMPs and refreshed Chipsticks PMPs rolling out more widely across the convenience channel from August.
The increased pack sizes for Frazzles will the brand’s formats go from:
• Frazzles six-packs of 20g bags, up from the previous 18g bags.
• Frazzles 49p RRP PMPs from 34g to 41g.
• And Frazzles £1.25 PMPs up to 90g from 75g.
Racheal Smith, head of marketing of extruded snacks at PepsiCo, said: “We’re always looking for ways to improve our offerings.
“The refreshed packaging includes new artwork across all our Frazzles and Chipsticks formats, including price-marked packs and more compact packaging across the six-pack formats.
“The elevated quality of the packaging will both appeal to current fans of the Frazzles and Chipsticks ranges and introduce these much-loved snacks to a new generation of snack lovers.
“By increasing the pack sizes of our Frazzles PMPs while maintaining the same recommended retail price, we’re offering consumers more of the snacks they love. These moves will allow retailers to meet shopper demands for both quality and value.”
