Offering more fruity flavours from confectionery
PERFETTI Van Melle (PVM) has built up the sharing option for its Fruit-tella range of sweets as two more of its variants roll out to its multipack formats.
Catering to larger family gatherings, the new additions to the brand’s multi-pack formats will see both the Summer Fruits variant as well as the Berries & Cherry flavour included in the range with a four pack option at £1.50 RRP as well as a three pack at £1.25.
Designed with consumer convenience in mind, says PVM, the new launches offer an ideal way to keep ready for any last-minute travels this summer or chilly escapes as Autumn begins to rear its head as well as an addition to the cupboard sweets stash.
Both packs are bursting with real fruit juice as well and contain only natural colours and flavours, helping to build appeal with parents seeking natural sweets for their kids.
Further to this, the sweets come individually wrapped in paper, are suitable for vegans and are free-from gluten, nuts and dairy.
Victoria Gibson, junior brand manager for Fruit-tella, said: “Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand!
“We know our sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go.
“Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella.”
