Two new Asian-inspired flavours roll out in Ramen pots
SNACKS brand Naked has embraced Asian flavour with the launch of two new Ramen variants to its noodles range.
Looking to make the most out of the consumer demand for Japanese foods, the new Naked Ultimate Ramen pots come in Japanese Miso and Chilli flavour as well as a Malaysian Style Chicken Laksa.
Symington’s – the firm behind the Naked brand – believes the new launches will be able to take a bite out of the ever-rising demand for flavours from Asia, particularly that of foods from the land of the rising sun.
Naked Ultimate Malaysian Style Chicken Laksa offers a modern twist on the traditional classic meal made using natural flavours and no artificial colours. The flavour also has a two chilli (medium) spice rating and features dried egg noodles in a creamy chicken and lemongrass flavour broth with pepper, green beans, carrot and coriander. It also only contains 292 calories per 80g pot and is suitable for vegetarians.
Meanwhile, the Naked Ultimate Japanese Style Miso & Chilli flavour is also made using natural ingredients with a three chilli (spicy) rating and features dried egg noodles in a miso flavour broth with mushrooms, green beans, spring onion and chilli flakes. It is also suitable for vegetarians and contains 316 calories per 80g pot.
Both flavours are available in Sainsbury’s stores now with an RRP of £1.50 per pot.
Jamie Bryant, Naked senior brand manager, said: “Naked is synonymous with adventurous and exciting flavours. We are excited to unveil these two new flavours following our continuous and extensive insight into consumer trends, which clearly illustrates the ever-growing popularity of Ramen.
“The range aligns with our ambition to inspire and make it easier for consumers to add more flavours into their lunch and snacking occasions.”
