New America inspired tastes head to crisps range
KP Snacks has announced the latest additions to its award-winning McCoy’s Epic Eats range with the launch of Grilled Cheese and Flamin’ Fajita flavours.
Rolling into stores in September, the new flavours come in the firm’s £1.25 PMP 65g bag format and are also non-HFSS.
KP said the two new flavours look to deliver on flavours inspired by America’s iconic diners and food stands and, to help drive this message home, a new on-pack promotion for the McCoy’s range will offer consumers the chance to win one of five American road trip holidays.
Running from 2 September all the way to 20 December, the on-pack promotion will also see winners receive discount vouchers which can be redeemed at participating restaurants and diners across the UK.
KP reckons the new additions to its Epic Eats range will continue to provide consumers with innovative flavour rotations from the savoury snacks section, whilst also delivering on value through the range’s £1.25 PMP format.
John McDougall, brand manager for McCoy’s, said: “McCoy’s is well-known and loved for its dynamic flavour proposition and continues to cater to the demand for bold, new and differentiated products.
“We are thrilled to be refreshing the Epic Eats range with two new additions, perfect for exciting shoppers and ensuring the range remains relevant within the category.
“By launching the new PMPs alongside an exciting on-pack promotion, we are driving engagement and tempting shoppers to try something new.”
