Build up the novelty sales across confectionery
MASSIVE confectionery distribution firm World of Sweets has expanded on its range of novelty sweets options with the new range from Sweet Bandit.
Aiming to drive up more unique options with some added theatre across the category, the new range from Sweet Bandit sees the addition of its new Fizzy Soda Can sweets to the firm’s depot.
The new addition comes as the Sweet Bandit Soda Razzle six pack which offers three different flavour variants including Orange, Lemon Lime and Cherry Cola, with two of every flavour in the six pack.
The new cans aim to appeal to younger customers and with a “pocket money-friendly” price point at £1 RRP, World of Sweets believes this will fit the bill for child customers in particular.
The timing of this launch works out well for Scottish retailers too, with a new term kicking off in schools across the country, a new product on shelves could be just what catches the eye of plenty of kids as they make their journey home.
Further to this, World of Sweets has also launched the Sweet Bandit Wicked Dipper range offering a dip-and-lick candy experience with three fruit flavoured candy rings that are dipped into sherbet. Customer can choose from cherry, purple raspberry or watermelon flavours here, again, at an RRP of £1.
Kathryn Hague, head of marketing at World of Sweets, said: “At World of Sweets, we are proud to be able to bring so many exciting novelty confectionery lines to retailers.
“We stock some of the most innovative brands including Crazy Candy Factory, Candy Realms, Kidsmania and PEZ.
“Any stores struggling to stock new and additional lines due to a lack of space should get back in touch with our team. We offer a plethora of merchandising and POS solutions to help your stock stand out and make the most of available space in store.”
