Frozen chicken meals brand bolsters the range
FROZEN protein meal brand Gold Standard Nutrition (GSN) has fired up a new launch to the range, bringing a twist to the classic firecracker chicken recipe.
Joining the brand’s Pot of Gold range, the new GSN Chef’s Special offers consumers a Firecracker Chicken recipe served with crisps mange tout and red onion.
Made using GSN’s panko chicken recipe as the protein in the meal, the new Chef’s Special aims to make the most out of the rising demand for spicier flavours from consumer meals, offering an extra level of heat from the brand to appeal to more shoppers in the UK.
GSN Chef’s Special is stocked across Co-op, Spar, Costcutter, Nisa and Londis stores in the UK with an RRP of £3.99 per pot. Further to this, GSN has also mentioned an ambition to expand across the convenience channel to help build up and introduce the brand to more consumers.
Each pot can also be microwaved, is high in protein and low in sugar, offering a more nutritous option for office workers as well.
Craig Allen, founder of GSN, said: “When customers requested something of a spicy persuasion, we felt the time was ripe to create our own twist on Firecracker Chicken, using our famous panko chicken as the hero protein.
“We believed that our bold, spirited interpretation of a perennial Thai favourite will leave a lively, lingering impression, effortlessly touching all the primary taste bases in terms of tangy sour meets sweet spicy heat and a light splash of umami.
“We pride ourselves as a business committed to meeting and exceeding the distinct and evolving needs of our customer base.
“Such is the success of our Chef’s specials trials that latest launches, Peppercorn Pasta and Sweet & Sour Chicken are already selling north of 3,000 and 3,500 units a week, underpinning why the 20-strong Pots of Gold sub-range is hitting £4million sales in 2024.”
