New packaging highlight health benefits of brand
BREAKFAST cereal brand Cheerios has launched new packaging across its range to help showcase the nutritional attributes of the brand.
Highlighting the range’s multigrain and high-fibre contents, the refreshed pack designs will roll out from September across the Cheerios range including Honey and Multigrain variants.
This packaging refresh from parent company Cereal Partners UK – who owns Nestlé Cereals – is part of a broader campaign launched for the brand which will see Cheerios advertised through digital media as well as on broadcast video on demand, YouTube and social media with TikTok being a primary platform.
Cereal Partners UK reckons the campaign will help to boost the brand’s awareness with consumers and help to shout out further about the nutritional benefits of Cheerios.
Both the Multigrain and Honey variants have been made using oat wheat and barley and contain seven vitamins and two minerals – calcium and iron – to help support immunity and help provide energy for the day.
Sarah Fordy, head of marketing for Cereal Partners UK, said: “The revamping of the Cheerios’ packaging highlights the iconic brand’s values, its nutritional attributes and delicious taste.
“The redesign of this family favourite cereal reinforces our commitment to consumers who want a wholesome breakfast option that does not compromise on taste.”
