All new Blu Bar Kit vape to roll out to independents
NICOTINE products firm Imperial Brands has rolled out its new rechargeable vaping device with the new Blu Bar Kit range, which offers 1,000 puffs per pod.
Coming exclusively to the UK wholesale and independent channels first, the new Blu Bar Kit offers the new rechargeable Blu Bar device as well as one pod in either Cherry or Pineapple flavours for an RRP of £5.99.
The range will also include new Blu Bar pod packs which include two pods per pack and come in Cherry, Pineapple, Blueberry Sour Razz and Watermelon Ice variants, which also come with an RRP of £5.99.
Aiming to provide enhanced sales opportunities for independent retailers as the disposable vape ban looms, the new devices come with a rechargeable 550mAh battery with a USB-C charging port to enable repeated use.
In addition to this, the devices also have a liquid level visibility tool which will allow users to easily see when their pods need to be replaced.
The devices also feature a security lock to ensure that the device is full protected when it is not in use as well.
Yawer Rasool, consumer marketing director UK&I for Imperial Brands, said: “The all new Blu Bar Kit further extends the range of product features and benefits the vaping community is seeking.
“It offers up to 1,000 puffs per pod, while the liquid level is also visible through the translucent pod, making it much easier to see when the pods needs replacing. Meanwhile, enhanced safety offered through a security lock is another key benefit for retailers to share with their customers.
“The stylish aesthetics mean the Blu Bar Kit has visual standout, while the demand for continued and frequent use is support through the rechargeable battery. Finally, the new Cherry and Pineapple flavours are intensified – thanks to our innovative mesh coil, that takes the Blu Bar Kit to another level.
“As consumers search for vaping solutions that provide even more intense flavours, ease of delivery and competitive pricing, we believe the Blu Bar Kit offers a significant sales opportunity for wholesalers and retailers alike, as well as providing another revenue stream ahead of the proposed disposable vape ban.”
