Offering the chance for link-up sales in store
COCKTAILS have been in high demand with consumers ever since lockdown, making it a prime opportunity for retailers to drive some link-up sales from the off-trade.
As plenty of shoppers sought to swap the bar for the home, at-home cocktails have been a massive boom for sales over the last few years.
Whether from shoppers who picked up some mixology skills during lockdown or for those keen to try out their own shaker for the first time, this more unique shopping mission presents a key opportunity for retailers to build up link sales.
Typically speaking, a cocktail will need at least three ingredients and being able offer those three items for consumers in one store will not only be highly valued by consumers, but also well remembered, making the store a go-to shop for cocktail making needs.
As such, it could pay off to direct shoppers to help build up their cocktail ingredients in store across a range of categories.
One such spirits brand keen to build on this opportunity is Disaronno through both its Disaronno Originale and Disaronno Velvet Liqueur variants as the firm has rolled out new cocktail serves as recommendations to consumers to try out for themselves.
Disaronno International reckons the new drinks could help to encourage more link-up sales and drive the overall basket spend, with the drink valued at £18 per bottle and is available across Waitrose stores.
Further to this, the new cocktail serves also boast a lower ABV, appealing to the demand for low and no alcohol drinks that has been on the rise with consumers as of late.
The first of these is the Disaronno Velvet Batida, which makes use of the Disaronno Velvet Liqueur variant, which offers consumers a tropical taste for the summer months through the Italian liqueur’s more creamy variant.
Disaronno Velvet Batida
Ingredients
• one part Disaronno Velvet
• one part coconut water
• crushed ice
Method
• Combine one part Disaronno Velvet and one part coconut water and shake together before pouring over crushed ice in a highball glass
• Garnish with either coconut flakes or a coconut slice
Along with this, Disaronno has offered its own take on a classic bar serve with its Disaronno Fizz. The new cocktail brings a lower in alcohol variant for consumers while using the Disaronno Originale liqueur.
Disaronno Fizz
Ingredients
• 45ml Disaronno Originale
• 150ml soda or sparkling water
• Fresh lemon juice
Method
• Pour Disaronno Originale over ice
• Add a squeeze of fresh lemon juice and top up with soda or sparkling water
• Stir and garnish with lemon zest
