Over 1000 prizes for consumers to bag
SCOTLAND’S other national drink brand, Irn-Bru, has launched a new summer promotion in a bid to boost sales with big prizes for shoppers to win.
Kicking off from 1 August until the end of the month, the promotion will offer consumers the chance to win from more than 1,000 Irn-Bru branded goodies for the perfect summer party, including Irn-Bru BBQs, beach towels and flipflops.
To support retailers with the new giveaway, Barr has said that bespoke POS kits, which include QR codes for shoppers to scan, will be available to store owners.
It will also run across Irn-Bru’s social media channels, further drawing attention to the giveaway among consumers and encouraging them to take part in store.
Jonathan Kemp, commercial director at Barr Soft Drinks, said: “Summer is a key sales period for soft drinks and Irn-Bru is a proven profit booster for retailers across all channels.
“With over 1,000 amazing prizes to be won, ranging from Irn-Bru BBQs and deck chairs to beach towels, golf umbrellas and flipflops, we know that Irn-Bru will help drive retailer sales.
“We’re encouraging retailers to plan ahead, increase facings and make the most of this eye-catching competition POS to maximise shopper engagement with the category and brand.”
