Offer a gourmet touch for the evening in
CONSUMERS will be hard pushed to find a better pairing than crisps and drinks for an evening in entertaining guests – and that’s what gourmet crisp brand Made for Drink is banking on.
Driving up the potential for link-up sale this summer, Made for Crisps has teamed up with New Zealand wine brand Brancott Estate to launch two new crisp flavours that have been designed to go with the brand’s flagship Marlborough Sauvignon Blancs.
The limited-edition pairing taps into the social media trend for crisps and wine combinations, says Made for Drink, bringing Pickled Onion as well as Chilli & Lemon flavoured variants to the table to match up with the white wine.
Both packs feature an illustration of the Brancott Estate wine bottle on its front to capitalise on this pair-up, with Made for Drink offering a Pickled Onion flavour for Brancott’s Classic Sauvignon Blanc while the Chilli & Lime goes with the Flight Sauvignon Blanc.
The new crisps come in 125g packs with an RSP of £3.99 per bag.
Dan Featherstone, founder at Made for Drink, has said that the acidity of the white wine variants will help to act as a palate cleanser, making them both ideal drinks to pair with the saltiness and oily crisps while also bringing out the fruit flavours in the wine.
Featherstone said: “We wanted to create the perfect pairing for New Zealand’s most popular wine, Sauvignon Blanc, so we’re buzzing to partner with the pioneers in the iconic Marlborough region – Brancott Estate.”
Lucy Bearman, wine portfolio director at Pernod Ricard – the firm behind the Brancott Estate brand, said: “As a brand, Brancott Estate is all about how seeing the world differently can lead to wonderful things – an approach that led the brand to be the first to plant Sauvignon Blanc vines in Marlborough.
“So, our latest collaboration with Made for Drink is all about savouring the unconventional and inviting crisp and wine lovers to taste life on the flipside.”
