Daily prizes up for grabs for retailers and consumers
IRISH stout brand Guinness is offering retailers and consumers alike the chance to bag some prizes this summer with its new digital-first promotional platform.
Running from now until 1 August, the new Lovely Drops platform from the Diageo-owned brand will celebrate the summer with new prizes dropping every day for consumers to win.
Prizes range from tickets to some of the summer’s hottest festivals including the Autumn Internationals Rugby Competition, to exclusive limited-edition merchandise from Guinness as well as from Irish artist and illustrator Kathi Burke.
Further to this, retailer stand to win big from this promotion. To celebrate the launch of the Lovely Drops competition, two lucky retailers will have the chance to win an exclusive in-store summer celebration.
The two retailers will receive food, entertainment, decorations and branded merchandise to throw the “ultimate street celebration” for their local communities, says Diageo.
To enter this competition, retailers need only sign up or log on to Diageo’s marketing hub Diageo One via the app or website and request the Guinness Summer All Year-Round POS kit to be entered into the draw.
Store owners can request this kit and be in with the chance of winning from now until 4 August.
David Mills, commercial sales manager at Diageo, said: “This summer we are taking our ‘Lovely Drops’ campaign on the road and to the doorsteps of convenience retailers nationwide.
“We know that these stores, and the retailers who run them, are integral to their communities.
“So, we want to give back by transforming their store-fronts in time for summer to give them the opportunity to celebrate with their customers.
“We have collaborated with a number of retailers from the Retailer Inner Cirkle group during ideation stage to make this campaign unmissable.
“We just want to say a huge thank you to them for providing their invaluable insight which has truly helped shape the campaign, from POS development right through to execution.
“We can’t wait to see how our retailers plan their celebrations and deliver stand-out experiences for their customers.”
