Capitalise on healthier snacking in convenience
SNACKING giant Mondelēz International is set to capture some extra sales from the healthier snacking demand in convenience with the new PMP format for Cadbury Brunch Choc Chip.
Rolling out across the trade this month, Cadbury Brunch Choc Chip PMP has a price-mark of £1.39 on pack, offering five 28g bars in each box.
Mondelēz reckons it will be able to drive sales from the healthier snacking demand with this new pack format by helping to drive brand visibility across stores as well as communicate better value to those price-conscious consumers.
Further to this, Nielsen data for the year to 15 June has highlighted that PMP sales are currently outperforming standard pack sales across independents and symbols channels, showing a clear demand for the pack format across convenience.
Now the firm is keen to capture this demand with the Choc Chip PMP format, the variant which is the number one Cadbury Brunch flavour according to Mondelēz.
As such, Mondelēz has urged retailers to stock up on the new pack format to be able to make the most out of the brand’s growing success across convenience.
Bethany Wenn, brand manager for Cadbury Brunch at Mondelēz International, said: “The healthier biscuits segment is seeing significant growth in the independents and symbols channels at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases, making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike.”
