Sweeten the deal with new snacking solutions
Giant push for classic biscuits
BISCUITS giant Fox’s Burton’s Companies (FBC) has gone big on its Jammie Dodgers brand with the launch of its new Giant Jammie product.
The new Jammies Giants come in single serve 50g packs featuring a big Jammie Dodgers biscuit which comes in the brand’s traditional Raspberry flavour.
This marks the third biscuit format for the staple biscuit brand, with its traditional pack formats alongside its Minis biscuits.
The Giant Jammie Dodgers is currently available in Spar stores across the UK and via wholesale channels including Bidfood and Brakes, coming in shelf-ready packaging in packs of 20.
A spokesperson for FBC UK, said: “The new biscuit listing comes as the Jammie Dodgers brand sold £32.5million last year and has grown by 18% in volume year-on-year.
“FBC UK continues to work with retailers to ensure family favourites such as the Jammie Dodgers Giant have visibility in store, attracting existing and new shoppers to the category with different formats.”
Syrupy sweet launch
LYLE’S Golden Syrup has moved into the snacking market with the launch of its first Flapjacks products.
Lyle’s Golden Syrup Flapjacks marks a major launch for the brand and sees it enter the ambient snack category for the first time, combining rolled oats with the brand’s classic Golden Syrup.
Available in multipacks containing five flapjacks, the new launch comes with an RRP of £2.50 and can be found in Sainsbury’s stores as well as Ocado.
The launch will also be supported with a six-figure marketing campaign.
Nick James, marketing director at Lyle’s Golden Syrup, said: “For a century and a half, Lyle’s has added fun and flavour to the kitchen cupboards across the UK. Now, we’re making it easier for consumers to enjoy Lyle’s on the go, with a major launch into the ambient snack category.
“We’re sure that our launch, crafted with the care and quality you’d expect from Lyle’s, can simultaneously provide a great tasting product for these consumers, and that bringing the power to the Lyle’s brand to a segment that doesn’t have a clear brand lead will drive incremental value for retailers.”
