Heinz goes all-in-one for consumer competition
CONDIMENT brand Heinz has rolled out a new competition for its most ‘obsauced’ consumers out there with the chance to win a bottle of Heinz Every Sauce.
Following on from previous sauce combinations under the Heinz brand – such as its Mayo Mashups which launched last year – the firm has rolled out its limited-edition sauce to rule them all with Heinz Every Sauce.
Bringing a mix of every sauce in the brand’s repertoire, consumers have the chance to win this unique creation by taking part in an online quiz. Only 100 bottles are set to be given away at random on 28 June, so to be in it to win it, shoppers can visit everysauce.heinz.co.uk for their chance to win.
The new Every Sauce has been made up using 14 of Heinz’s own sauces from its range, balancing out the flavours to deliver a truly unique option on the dinner table. Consumers can scratch off the label to find out which 14 have been included in the recipe.
But for those that miss out on the chance to win this concoction for themselves, Heinz has revealed the 14 sauces that make up the final product to allow shoppers to make it themselves.
They are:
• Heinz Burger Sauce
• Heinz Garlic Sauce
• Heinz Aiolo Sauce
• Heinz Smokey Baconnaise
• Heinz Sweet Chilli
• Heinz Chip Sauce
• Heinz Saucy Sauce
• Heinz Mayoracha
• Heinz Mayomust
• Heinz Truffle Mayo
• Heinz Garlic & Caramelised Onion Mayo
• Heinz Curry Ketchup
• Heinz Pickle Ketchup
• Heinz Smokey Bacon Ketchup
And its evident that plenty of shoppers out there are keen on variety when it comes to their sauces as the average person has at least five different condiments in their households, according to an Opinium poll commissioned by Kraft Heinz.
Thiago Rapp, director of taste elevation at Heinz, said: “Over the years, we’ve been constantly innovating to meet culinary tastes and trends, and when ot comes to sauces at Heinz we can’t deny we’re sauce obsessed.
“It only felt right to find those out there who are just as obsauced as we are and give them the ultimate sauce to rule them all.
“If you don’t manage to get your hands on a limited-edition bottle, don’t worry you can experiment with your own version at home using your favourites from Heinz Flavours range.”
