Cleaning up messes with a Flash
HOUSEHOLD care brand Flash has rolled into a new category with the launch of the brand’s first Kitchen Roll format.
Produced by Lancashire-based Accrol Papers Ltd, the new Flash All-Purpose Roll comes in two pack formats, with its smaller Handy Sheets two-pack as well as its XL Sheets single roll pack.
Both products come embossed with the Flash name and famous lightning bold logo as well. Offering 100 sheets per roll, in both sizes, Accrol says that Flash Kitchen Roll is thicker than established brands for greater strength and absorbency.
Made from 100% FSC sources, the new kitchen roll marks the first brand licence that Accrol Paper has brought to market provided by the owner of Flash, Procter & Gamble.
Graham Cox, chief operating officer at Accrol, said: “We are thrilled to be working with Procter & Gamble to launch Flash Kitchen Roll for UK consumers.
“The Flash brand has been the leader in its field since 1958 and we have developed a product worthy of the name.
“Using FSC sourced material, as is standard at Accrol, Flash Kitchen Roll is engineered to deliver superior absorbency and strength to help consumers achieve an impeccable hygienic clean with minimal effort.”
In addition to its newly launched Flash Kitchen Roll, Accrol also produces Softly Facial Tissues, Elegance Toilet Tissue and Wipes, Magnum Kitchen Roll and Little Heroes baby wipes.
Ashley Taylor, sales and marketing director at Accrol, said: “This collaboration with Procter & Gamble represents a major step towards realising ambitious licensing plans.
“Flash Kitchen Roll is now available in selected stores and, given the iconic status of the Flash brand, will be instantly recognisable to shoppers as it is rolled out across the country in the months ahead.
“We are incredible proud of what has been accomplished.”
