Simon Howie ramps up Asda presence

Scottish butcher extends across supermarket stores

Perthshire butcher Simon Howie has increased its presence across Asda stores with the firm’s products rolling out to the supermarket’s stores across the UK.

PERTHSHIRE based butcher Simon Howie has grown its range across Asda supermarkets in the whole of the UK.

Simon Howie has worked with the major supermarket to increase the presence of its Classic Breakfast Sliced Black Pudding packs from 54 stores in Scotland to now over 268 Asda stores in the UK.

Further to this, the butcher brand has also increased the number of its products available in Asda’s Scotland stores with three more additions from Simon Howie’s range.

This includes its Reduced Fat, Gluten Free Black Pudding – which marks the first time that Asda has ever provided a gluten free version of black pudding – Simon Howie Beef Bacon Medallions as well as the Simon Howie Classic Breakfast Beef Lorne Sausage.

Steven Lynn, commercial director at Simon Howie, said: “Extending our Classic Breakfast Sliced Black Pudding to Asda stores in England and Wales will give customers more choice in the black pudding category.

“We are delighted that Asda continues to support the Simon Howie brand in Scotland and increasingly across the UK. Our mission is to make our wide range of quality products available to as many households as possible and this is another great step forward.

“We’re also thrilled to launch three new products into Asda stores in Scotland, one of which is the very first gluten free black pudding on Asda shelves.

“The Reduced Fat Gluten Free Black Pudding and the Beef Bacon Medallions are both new products for us, and we’re very excited for customers to try them both.”

Ashley Connolly, buying manager for Scotland at Asda, said: “We are excited to continue our successful partnership with Simon Howie and welcome these new listings to our stores in Scotland and across the UK.

“It is fantastic that we can showcase these quality new products for our customers, also increasing the offering for our gluten free customers too with Reduced Fat, Gluten Free Black Pudding, which is currently only available in Asda, so even more people can enjoy the range.”