Swizzels advises retailers about meeting consumer demands
CATERING the confectionery range to the big night in can present a lucrative opportunity for c-store owners.
With many consumers finding it hard to resist the demands of a sweet tooth for a night in, ensuring the aisle for all things sugary and sweet is well stocked is an absolute must to drive impulse purchases.
To do so, Swizzels reckons the selection needs to tap into significant consumer trends and fulfil exactly what shoppers are looking for.
Clare Newton, trade marketing manager at Swizzels, believes that it’s just down to the convenience of the moment.
She said: “Catering effectively to the big night in occasion is important and it’s proven to be profitable for retailers as it taps into significant consumer trends.
“By understanding and meeting the needs of customers looking for convenient, enjoyable experiences at home, retailers can enhance customer loyalty and ultimately increase sales.
“We found that consumers are increasingly seeking convenience in their shopping experiences, particularly for evenings spent at home.
“Retailers can capitalise on this trend by offering a wide range of convenient meal solutions and sugary treats such as Swizzels’ variety packs range, packed full of evergreen favourites such as Love Hearts, Parma Violets, Chews, Lollies and more.”
This puts the Swizzels brand in a strong place for the recent demand in nostalgia that has been seen across the confectionery aisle, with plenty of shoppers out there having pleasant childhood memories of the firm’s range of brands.
Newton said: “We’ve found that a trend worth keeping an eye on is the comeback of retro and nostalgic sweets, with more people than ever before admitting they love eating sweets that transport them back to childhood and that they seek out familiar favourites.”
But that doesn’t mean there isn’t room for something new from Swizzels as well, as the firm is set to roll out its new Drumstick Squashies variant this month, capitalising on the popular Strawberries & Cream flavour, ideal for the summer months when many Wimbledon-minded shoppers will aim for the more quirky take on the tournament classic.
Newton said: “Ensuring retailers have great availability of products is key, along with displaying these products in a coherent way, with the correct amount of shelf space per product group and brand. It’s a fantastic way of piquing consumer interest.”
