Mondelēz International says chocolate brand is ideal for indulgent big night in shopping missions
ALTHOUGH shoppers are still feeling the pinch financially, treats remain a “must” that consumers don’t wish to compromise on, reckons Mondelēz International.
Moments of snacking indulgence continue to be important either as a way of de-stressing or connecting with others.
And Cadbury has plenty of experience in meeting these consumer desires – as it is celebrating its 200th anniversary this year.
Susan Nash, trade communications manager at Mondelēz, said: “We’ve seen that shoppers are increasingly looking to enjoy evenings at home as a more cost effective way to spend time together.
“This subsequent increase in the big night in occasion can be catered to with our gifting and sharing formats.”
Happily, as part of the Cadbury 200th birthday bonanza, the nation’s favourite chocolate brand has released a Limited Edition 360g Cadbury Dairy Milk Bar with a unique and attention-grabbing, vintage-style design on the front of the packaging.
This latest launch is part of a multitude of activities, promotions and celebrations for the iconic brand’s landmark anniversary in 2024.
This new addition nods towards Cadbury’s brand and design heritage and will enable retailers to create real excitement for shoppers in a popular format, says Nash.
The Limited Edition 360g Cadbury Dairy Milk Bar joins the seven striking and nostalgic collectable bars launched earlier this year.
Cadbury has also expanded its popular Duos range by bringing another one of its leading singles bars into this growing format with the launch of the salty peanut, chewy caramel and milk chocolate StarBar variant.
Research shows consumers are not only choosing duos for themselves but are also sharing them, so this latest addition to the Cadbury Duos range is well positioned for the Big Night In mission.
And to thank the retailers who have helped support the brand throughout its long history, Cadbury is continuing the gift of giving and the spirit of generosity by getting store owners to share their Great Retail Ideas with their peers via a competition to win huge cash prizes.
The Great Retail Ideas Exchange invites retailers to share their ideas around retail success – however big or small they may be – with other store owners.
Any retailer who shares an idea via a specially created form on SnackDisplay.co.uk – Mondelēz’s trade-focused advice and information site – will be entered into a competition, ending on 30 June, to win a cash prize of up to £5,000.
