Tayto Group builds on trending flavour demand with Chilli & Lime Transform-A-Snack
SNACKING for the big night in opportunity often tends to be a spur-of-the-moment purchase.
This makes it key for retailers to drive this impulsive attitude across the store and a good way to do that is with some brand new products on shelf.
Tayto Group is set to deliver here as the firm expands on its Golden Wonder £1 PMP sharing bag selection with a new flavour for the Transform-A-Snack brand.
Available to stock now, the new Chilli & Lime Transform-A-Snack offers consumers a new hot and spicy snack for the night in, capitalising on the trend for the flavour, with a zingy lime hit to complement the fiery chilli kick helping to offer a point of difference when it comes to spicy snacks.
The new flavour comes at a key time for Transform-A-Snack as Circana data revealed the £1 PMP range for the snack brand has grown in sales value by 40%, showing a clear demand from consumers for the variants.
Matt Smith, marketing director at Tayto Group, said: “Spicy snacks are not a fad, they represent a dynamic and evolving category, offering a delicious adventure for the taste buds.
“New flavours have always attracted younger consumers as they particularly seek out the latest trends. ‘Spice challenges’ have been around for years, whether it be a Vindaloo curry or super-hot Takis.
“Most consumers are looking for something more than just heat, which is why Golden Wonder is launching a Chilli and Lime flavour into the already successful Transform-A-Snack £1 PMP range.
“With zingy lime that balances a punchy chilli kick, this flavour is certain to bring in more consumers to a range already in 40% growth.”
Tayto Group and Marmite launch crisps and tortillas £1.25 PMPs
TAYTO Group has teamed up with the Marmite spread brand in bring two new crisp packs to the market.
Making use of the love it or hate it flavour, the new launches of Marmite Crisps and Marmite Tortillas come in £1.25 price-marked packs aiming to drive up sales through the novelty flavour.
Tayto also reckons the launch of the Tortillas format will help to bring in younger consumers to the brand.
Matt Smith, marketing director at Tayto Group, said: “With sharing PMPs being so important, both the crisps and tortillas offer consumers the unique taste of Marmite at great value.”
Jolanda Wells, licensing manager at Unilever, said: “We expect both the crisps and tortillas to drive trial with new shoppers in the impulse channel and give retailers a distinctive new offering on their snacking shelves.”
