Pork scratchings brand rolls out new social campaign
PORK scratching brand Mr. Porky has launched a new social media and Youtube campaign highlighting the versatility of the brand.
The short clip shows the Mr. Porky brand in a pub setting before it transitions to a living room showing that, whether you’re down the local or sitting on the couch at home or watching the game or simply winding down, ‘There’s no matching a scratching’.
The ad campaign is expected to reach over 3million adults during its run with a further 18million impressions on consumers throughout both April and May, ensuring the Mr. Porky brand is on the forefront of consumers’ minds.
And Tayto Group, the firm behind Mr. Porky, reckons there is a real opportunity to drive sales with the brand in the home in particular.
The massive snacks firm has cited Norstat data which found that 70% of shoppers buy scratchings as part of their planned weekly shop or simply buy on impulse when they see them in retail.
Mr. Porky also comes in a range of different pack formats too, helping to match whatever the night in might entail including in shelf-ready packaging, pub-cards or in clip-strips, making the latter of which an ideal addition to the beer, wines and spirits aisles in store.
A spokesperson for the Tayto Group said: “With a time honoured recipe that has stood the test of time, Mr. Porky tastes just as great today as when they were launched over 60 years ago.
“Mr. Porky Original Pork Scratchings are more than just a pub snack, they’re a Great British tradition as well as a piece of pub culture.
“No wonder they are the nation’s favourite and are the number one brand in pork snacks today. ”
