Microbrewery beer firm rolls out bold brand refresh
EDINBURGH microbrewery Cold Town Beer has unveiled its brand refresh across its entire line of craft beers.
In response to consumer demand within the innovative craft beer sector, Cold Town says the new cans offer a bigger and bolder look for the brand, bringing greater stand out on shelf in the process.
The new design features intricate details about the brewery’s mission and history including the brand name origins from Carlton, or ‘Cauld Toon’, in Edinburgh.
The firm has also increased the overall can size, from 330ml to 440ml, offering more value for money per every can.
The new comes as Cold Town House prepares to host the inaugural Grassmarket Craft Beer Festival on 11 May which will feature nine additional local craft breweries to help shout out more about the range of craft brews available to consumers.
Attendees include Barney’s Beer, Dookit Brewing Co, Stewart Brewing and other craft beer brewers.
Louise MacLean, business development for Cold Town Beer, said: “Our new look embodies Cold Town Beer’s unwavering dedication to craft, innovation and community.
“We’ve been speaking to beer fans across the country and they want to know more about who is brewing the beer and what the actual beer is like and no gimmicks.
“We now have larger cans and a revamped product range which gives us lots of scope to push the boundaries of flavour through innovation and collaborations with groundbreakers in the industry.
“Our new visually unified look puts our story and personality at the forefront. This isn’t just a makeover; it’s a bold declaration of who we are and what we stand for.”
