Drink Beer, Win Cash with BrewDog

Craft brewer offers the chance to win a massive £10k

BrewDog has one simple message ‘Drink Beer, Win Cash’ as 22 lucky consumers will walk away with cash prizes this summer, with one clinching the massive £10k up for grabs.

SCOTTISH craft brewer BrewDog is offering consumers the chance to win from a massive prize pot, with prizes worth up to £10,000.

Marking the latest cross-channel promotion for BrewDog, there are a total of 22 cash prizes up for grabs including £500, £1,000, £2,000 and £5,000 with the top reward sitting at a whopping £10,000.

The promotion is now running across the grocery and convenience channels from now until June, though consumers can claim their prize until as late as 30 August.

BrewDog’s competition can be found directly on packs of the beer as well with the promo marketed on four packs of Punk IPA and Hazy Jane as well as mixed eight packs, 12 packs as well as the Mixed Alcohol-Free eight packs.

Shoppers will find out if they have been successful in their efforts as soon as the open the boxes as well with a prize value stuck on winning cans, Further instructions on how to claim the prize will also be featured on packs.

Lauren Carroll, chief marketing officer at BrewDog PLC, said: “As the leading craft beer supplier, we have a devoted fanbase and we want to reward our shoppers for their continued loyalty.

“It’s well known that we have run competitions before, but none have been as clear as this – ‘Drink Beer. Win Cash.’ It couldn’t be simpler.

“We’ve learnt our lesson, simplified the mechanic and made the prize available across all points of purchase.

“That means whether a consumer is in a supermarket, one of our bars or their local convenience store or pub, not only will they be able to choose their favourite craft beer, but also be in with the chance of winning up to £10,000.

“Awareness will be high, with the campaign supported in-store and outlet as well as, digital and OOH activation, to drive purchase, so we encourage retailers to ensure they have stock of promotional packs on shelf to meet consumer demand.”