Allwyn unveils its new Lottery point of sale kit

National Lottery operator begins rollout of PPOS kit

National Lottery operator Allwyn Entertainment has begun the rollout of its new permanent point of sale kit for National Lottery retailer stores.

NEW National Lottery operator Allwyn Entertainment has unveiled its new permanent point of sale (PPOS) equipment which is set to rollout across the UK.

Having already hit the shop floor in a small number of National Lottery retailers over the last few weeks, Allwyn is set to roll out the new modernised kit as its latest stage in the operator’s retail investment.

Championing the kit’s accessibility and green credentials, Allwyn said the new PPOS was designed in collaboration with its accessibility partner Purple and sustainability experts Planet Mark to help meet more consumer expectations within modern retail environments.

This includes a more wheelchair user friendly height to the Playstation and Scratchcard dispenser, while playslips are set at a height within reach of wheelchair users.

Further to this, the National Lottery operator reckons it will grab the attention of more customers in store with its eye-catching branding and ‘call to action’ messages.

The new suite of kit includes an illuminated scratchcard dispenser with integrated lighting as well as a 15.6-inch HD screen.

The new Playstation also includes double-sided graphics and wing to display key information including stories about local National Lottery funded projects.

Completing the collection as well, Allwyn has said there is a new external wall sign and double-sided pavement sign featuring a ‘call to action’ to encourage more shoppers to play in stores.

The next phase of the rollout will see the new kit in around 40 stores by the end of May, with further 10,000 outlets scheduled to receive the new PPOS later in the year.

The kit will then be rollout to the remainder of the estate throughout the autumn and into 2025.

Allwyn has confirmed that, in most cases, these items will be swapped out on a like-for-like basis with a store’s existing kit but larger additional assets may be offered in certain circumstances.

The first independent retailer to have the kit installed as part of the ‘test and learn’ trial was Raj Kularajah owner of Twinsco store in St Albans.

He said: “I was delighted to be selected as the first independent store to have the new PPOS installed, and to be able to provide feedback on the equipment to help with the wider rollout.

“After it was first installed, two of my regular customers who had never played the lottery before saw the new kit and decided to play EuroMillions, which is absolutely excellent.

“I’m really impressed with the kit overall, particularly the new Playstation wing which can be fitted to either side of the stand depending on how the store is laid out and what space is available.

“But my favourite piece is the new Scratchcard dispenser which really brings to life and illuminates the individual games. Its bigger windows also make it easier to load with cards.”

Alex Green, director of channel operations at Allwyn, said: “We’re hugely excited that National Lottery retailers are starting to get their hands on this brilliant new kit as part of our ‘test and learn’ trial deployment.

“As well as looking fantastic, the new PPOS has been designed to high standards of accessibility and sustainability – demonstrating The National Lottery’s commitment to delivering wider societal benefits.

“We know retailers will be keen to get the kit as soon as possible, but it’s important we trial it first and use our findings to inform a more substantial phased rollout across our 40,000-strong estate. This will help us get the deployment absolutely right for our retail partners.

“The project to equip retailers with the very best National Lottery PPOS also represents the next stage of our investment in retail and signals our commitment to the channel as a whole, with retail being central to our vision to grow The National Lottery responsibly over the next 10 years.

“But equipping stores with the latest innovative kit is just one element of a much bigger overall project to build a more modern in-store environment.

“As part of this, we’ll also be delivering an enhanced Vodafone network solution for our retail partners from this spring, and installing new software from the summer onwards ahead of us starting to roll out new state-of-the-art terminals towards the end of the year.”