English wine brand seeks to shift consumer perceptions
ENGLISH wine brand Chapel Down is out to create a new ‘Chardonnay Renaissance’ and change consumers’ perceptions of the wine with its latest launch.
The new Chapel Down Chardonnay 2023 is out to change the way the world looks at English wines by proving the firm can produce a crisper flavour from the wine.
The firm said there is a misconception with Chardonnay that has pushed many consumers to seek for fresher, crisper white wines in the market but Chapel Down reckons its new release will prove that Chardonnay can deliver this all the same for shoppers.
The new launch comes in time for the Spring months at the higher price of £15 per bottle, providing a more premium offer for many consumers out there looking to treat themselves as the weather looks to freshen up.
With notes of ripe apple and citrus with a more creamy texture, this white wine has been sourced from Chardonnay grapes grown in Kent.
Chapel Down has said the new launch will pair well with ideal spring time dishes such as grilled chicken, seafood linguine or asparagus with poached eggs.
Chapel Down Chardonnay can be ordered via the brand’s online store as a single bottle or in cases of six, which comes with a price of £90.
Josh Donaghay-Spire, head winemaker at Chapel Down, said: “Chardonnay has struggled with consumer perception for over 40 years, but in fact it’s my favourite grape variety.
“The majority of our vineyard plantings are Chardonnay and this versatile variety features in the majority of our sparkling wines at Chapel Down giving it structure, weight and a unique sense of freshness.
“We’ve spent a long time building the quality perception of English wine and, as part of this, we’re excited to introduce consumers to the quality of English Chardonnay.
“This new wine not only showcases the versatility and elegance of Chardonnay but also reflects our ongoing commitment to challenge perceptions within the wine industry.”
