Iced coffee brand elevates its offering to gym goers
ICED coffee ready-to-drink brand Jimmy’s Iced Coffee marks the latest brand to join the protein game as its launches two new drinks in partnership with MyProtein.
In a bid to answer the call for more on-the-go protein solutions in the drinks aisle, the new Jimmy’s MyProtein Iced Coffee is available now in a 250ml format for the Original variant with a follow up in April for a 380ml format in Original and Caramel flavours.
The drink contains protein enriched milk that boasts 5.6g of protein per 100ml and is also compliant with HFSS regulations from south of the border.
Rolling out in different formats, the Original variant will come in a four pack of 250ml slimline cans suited for on-the-go consumption that consumers will be able to make the most of with a pack that can be kept in the house. This slimline can format is now
The variant will also come in the 380ml Bottlecan that the Jimmy’s brand is now synonymous with alongside the Caramel flavour, which will roll out across grocery, convenience and wholesale in April.
The launch will be supported by fitness and sport brand giveaways, influencer activity and product sampling to drive awareness.
Ben Parker, retail commercial director in GB for Britvic – the parent company behind Jimmy’s Iced Coffee, said: “We know that shoppers have been on the hunt for on-the-go protein beverages for a while now.
“So, collaborating with MyProtein to bring together the rising protein trend and the popularity of RTD coffee is set to tick numerous boxes for consumers.
“The Jimmy’s MyProtein Iced Coffee will appeal to those looking to incorporate more protein into their diet.
“The collaboration presents a huge opportunity for retailers to expand their RTD iced coffee range, appeal to new shoppers and increase basket spend.”
