Growing the RTD coffee range with a balanced option
ARLA is out to grow on its range of chilled coffee RTD options with a new health balanced drink with Starbucks.
The new Starbucks Frappuccino Caramel No Added Sugar variant will be available in Asda stores from 25 March, coming in a 250ml glass bottle for an RRP of £2.10.
The drinks blends Starbucks’ signature espresso roast coffee with milk and caramel to produce the same tasting Starbucks Frappuccino Caramel drink but without the sugar.
The new extension to the line aims to tap into the consumer demand for more balanced options in their drinks to help offer shoppers their caffeine fix but with fewer calories attached.
Arla also believes the new addition will help to enhance the overall Starbucks range and offer a greater point of difference to its coffee selection.
Further to this, Arla reckons the timing of this launch comes at great time for Frappuccino coffee as the firm claims the variant has seen a 11% organic growth within the UK highlighting it as a key coffee option for plenty of consumers out there.
Adam Hacking, head of beverages at Arla, said: “We know our customers are looking for beverages that meet their evolving needs, so we’re constantly developing our product portfolio to offer more options that work for them
“Reduced sugar innovations have driven 13% year-on-year growth in global food and drink NPDs.
“The new Starbucks Frappuccino Caramel no added Sugar will build on this to quench the thirst for lighter enjoyment and fill the Frappuccino gap in the Starbucks range of skinny and no added sugar SKUs.”
