New Watermelon & Mint scent from shower gel brand
SHOWER gel brand Radox is out to refresh the nation with the launched of its new ‘Feel Hydrated’ Watermelon & Mint shower gel.
Aiming the meet the consumer demand for shower gels in fragrance by incorporating the two popular scents of watermelon and mint, the Unilever brand reckons this new innovation will bring an novel scent to its consumers.
The new fragrance and pack design will aim to bring new shoppers to the Radox brand and support more penetration across its range.
The new Radox ‘Feel Hydrated’ Watermelon & Mint 225ml bottle is available now across retail for an RRP of £1 per bottle.
Unilever is set to support the launch of the new Radox Feel Hydrated across key retailers via stand-out shelf takeovers and “impactful shopper marketing campaigns”, with a focus on its teal and pink colours to help communicate the new scent clearly to shoppers.
The bottle is also made with 50% post-consumer recycled plastic in line with the wider Radox shower gel portfolio following a revamp for the entire range in 2023 which saw the brand roll out its ambition to remove up to 40million single-use hooks from the UK each year.
Zoe Thompson, senior brand manager at Radox, said: “As the leading shower gel brand in the UK, Radox is renowned for its vibrant fragrances that give consumers that fresh and awake feeling.
“‘Feel Hydrated’ continues this legacy with a bright watermelon and mint scent, ideal for the warmer months to come.
“We know that new scents excite shoppers, providing a clear reason to trial products and help to drive category growth.”
