Oats brand launches sustainable paper packaging
DEMAND for more sustainable options is on the rise from consumers, meaning retailers need to act to meet this.
Fortunately, Hamlyns of Scotland stands ready to help support retailers with the launch of its new recyclable paper bag packs for its oats.
The transition to eco-friendly paper bags marks a significant milestone for the firm, according to managing director Alan Meikle.
He said: “We already produce our own electricity from our on-site wind turbine at our mill in Banffshire, and this is the next exciting stage in our sustainability journey.”
Hamlyns has confirmed the new packaging will be available to the market by the end of this month and has invested in a new “state-of-the-art” packaging line to ensure this smooth transition.
And in a push to raise further awareness about these new packs, Hamlyns is set to run advertising campaigns throughout 2024 to not only show off the new packaging design but ensure consumers know exactly what they are looking for now across stores.
Meikle said: “Our customers are already choosing a Scottish-grown and packaged product, effectively minimising food miles. Our commitment to switch to environmentally-friendly packaging will meet the growing desire of consumers to prioritise sustainable packaging choices.
“Porridge oats and oatmeal continue to be the breakfast of choice for many health-conscious Scots, as well for those on a budget. On a cost-per-saving basis, porridge is one of the most cost-effective breakfast choices.
“And as a healthy wholegrain superfood that contains no added salts and sugars, it’s one of the healthiest, too.”
We hae meat strikes deal with Iceland
AYSHIRE-BASED butchery business We hae meat has made a deal with Iceland to stock its products in 42 of the firm’s Scottish stores.
Including Iceland’s bulk-buying aimed The Food Warehouse stores, both We hae meat’s Skinny Steak Slice range – a healthier option of the Scottish square sausage – and its Chippy-Style range are available across the stores now in a bid to help introduce the brand to more consumers across the country and improve availability.
Craig Chalmers, commercial manager at We hae meat, said: “This deal marks a milestone moment for We hae meat, as we work with Iceland to introduce our butcher-quality products to their customers at affordable supermarket prices.
“It underscores our commitment to maintaining the quality and value that we are known for.”
