Cadbury launches retailer exclusive competition

Retailers stand to win £25k worth of prizes in competition

Cadbury advert for its 200th anniversary The Great Retail Ideas Exchange. Text reads: Cadbury Yours For 200 Years Since 1824. The Great Retail Ideas Exchange.
Cadbury aims to build into its spirit of generosity by encouraging retailers to share their best tips for trading.

MONDELEZ International has launched a new retailer exclusive competition to celebrate the 200th anniversary of Cadbury.

Dubbed the Great Retail Ideas Exchange, Cadbury will invite retailers to share their ideas around retail success with other store owners to help embody the brand’s spirit of generosity.

Any retailer who shares an idea via the created form on – Mondelez’s trade-focused advice and information site – will be entered into a competition to win a cash prize of up to £5,000.

The ideas will then be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners.

Poster showing Cadbury Dairy Milk chocolate bar designs across a 200 year period.
Mondelez has launched retro versions of its Cadbury Dairy Milk bars as part of its 200th anniversary celebrations.

The retailer with the best idea will go on to pocket the £5,000, while the next 10 best will win £1,000 each. All other ideas will be entered into a final random prize draw which will see a further 20 retailers win prizes of £500 each.

This just makes up part of Mondelez’s planned activations to celebrate Cadbury’s 200th year with plenty more activities, promotions and celebration still to come throughout 2024 to help celebrate the landmark achievement.

To help illustrate the ideas retailers have shared so far, Mondelez has provided examples from retailer accounts across the whole of the UK.

Avtar Sidhu, retailer at St Johns Budgens in Warwickshire, said: Strategically merchandise your store to spread the hotspots around – milk, bread, our COOK concession, alcohol. People dwell at these places, so spread them out and get shoppers to walk the store, make the journey work. Understand that journey and how you can maximise that.”

Sue Nithyanandan, of Costcutter Epsom, added: “We get a report periodically from Google, which tells us what people are looking for in relation to our store. This is invaluable – it allows us to make changes and work out what people are actually searching for, without them telling us.”