Drive sweet sales through variety, says Perfetti Van Melle
THE sugar confectionery category remains one of the biggest drivers of impulse decisions for consumers across the convenience channel.
And with the total UK sugar confectionery category sitting at a worth of £1.6billion – according to IRI data from December 2022 – it is clearly a segment that retailers shouldn’t miss out on financially.
The best way to play to these impulses with shoppers is with a strong variety of options as well, at least that’s the take from confectionery giant Perfetti Van Melle (PVM), which said driving choice in the segment will help to match different demands.
Mark Roberts, marketing & trade marketing director at PVM, said: “The total UK sugar confectionery market is worth £1.6billion, with PVM remaining as one of the leading manufacturers with its portfolio of household brands including Mentos, Fruit-tella, Chupa Chups and Smint being worth over £100million.
“Sugar confectionery is a resilient category as it delivers lifts and treats for its consumers.
“As we continue into a challenging economic landscape, confectionery remains an affordable treat, giving retailers a compelling sales generator.
“Our focus is on driving choice and, by helping to signpost within the category, consumers can easily find a treat for any occasion.
“As we further develop our product portfolio, we continue to bring a wide range of products to consumers with new flavours, packaging and textures.”
Dexters Dynaeggs roll out for Easter
TURKISH confectionery firm Kervan Gida UK has launched a new addition to its Easter line-up for 2024.
The new Dexters Dynaeggs are crispy candy-coated milk chocolate eggs that contain a jelly centre, helping to create extra flavour and texture with every bite of the eggs.
Available in 80g bags, the Dynaeggs have been made using only natural colours and are also Halal certified.
Each case contains 12 packs of the Dexters Dynaeggs, with an RRP of £1 per pack to help capitalise on affordable treating and gifting this Easter.
Jonathan Drake, national account manager at Kervan Gida UK, said: “Stocking up early will ensure an extended selling period for this Jurassic-ally delighted treat, offering multiple purchase occasions. The £1 price point also presents a strong opportunity to drive profit.
“This is a delicious and fun product to fill a gap in the market and will bring in new consumers to the seasonal confectionery aisle, generating incremental sales for retailers.
