Tequila brand joins the Love Drinks portfolio
LOVE Drinks aims to make 2024 the year of the margarita cocktail as it welcomes award-winning tequila brand Neurita to its wide array of alcohol brands.
First launched in October 2022, the Neurita brand was crafted specifically to be used in margaritas by entrepreneur Lucy Smith.
Now Love Drinks is set to bring this love for the cocktail into houses across the UK with three tequila flavours joining the firm’s line.
This includes the Neurita Tequila Blanco – Citrus, Neurita Tequila Blanco – Rosa and Neurita Tequila Blanco – Picante, the latter of which is a spicy, chilli take on the Mexican spirit.
All three flavour variants have been made using Tequila Blanco, sourced from the Jalisco state in Mexico before it is infused with real fruit extracts and botanicals in the UK.
The range will be available from Love Drinks in 2024, across 700ml bottles with the RRP set at £36.70 per bottle.
Samantha Burke, managing director at Love Drinks, said: “Flavoured spirits have been one of the standout sectors in recent years with interest and innovation through the roof.
“With serious momentum around tequila and mezcal, Neurita taps into a real sweet spot in the category so it’s great to be working with such a vibrant brand that we expect to be one to watch in 2024.”
Lucy Smith, founder of Neurita, said: “It’s been a whirlwind 12 months launching the brand but the reaction and feedback has been astounding. The case study for Neurita has been proven with our tribe of Neurita margarita lovers steadily building.
“With over 50,000 Neurita margs already enjoyed in the UK alone, the brand offers something fresh and modern to the category so we’re delighted to join up with Love Drinks to drive further growth in the On and Off-trade.”
