Stock presents that will continue to sell beyond Christmas
WHEN it comes to gifting this festive season, a box of something sweet will be a safe bet for many consumers.
Therefore, retailers shouldn’t be shy about stocking up on some premium gifting options in the confectionery category.
However, ensuring retailers aren’t stuck with leftover festive stock in January means striking the right balance between special edition seasonal packs as well as standard gifting options.
That’s what Walker’s NonSuch aims to achieve here with its range of gifting toffee packs which retailers can keep on the shelf the whole year round.
Alan Staniford, sales manager at Stoke-on-Trent-based toffee brand Walker’s NonSuch, said: “Confectionery and Christmas go hand in hand and it’s a time for consumers to over-indulge and share some treats with loved ones.
“Our gift range is proving to be very popular with retailers, delivering on margin while being affordable and offering quality to their customers. Our beautiful packaging will not restrict these lines to the festive season as they are aimed to be a gift for all occasions.”
The firm offers a wide assortment of toffee treats in its gifting choices, from traditional slab packs and large jars to its hammer packs, which can offer a greater variety with its Toffee Duo pack that includes two flavour variants for consumers.
Staniford said: “It is important to offer premium products that won’t hurt the pocket during times such as these. With this in mind, our gift range is aimed at a £10 retail price point or less.
“If wholesalers can offer products that have neutral seasonal packaging then that will give retailers more confidence to buy in higher quantities.
“If any stock is surplus after the Christmas trade then they will have other opportunities through which to sell stock, such as Easter.”
