Eristoff Vodka launches into the RTD market in time for festive parties this season
BACARDI-OWNED vodka brand Eristoff has unveiled a new range of ready-to-drink (RTD) cans in time for the festive season.
Launched in response to a rising demand for berry and tropical flavours in the sector, the new Eristoff Pink It Up and Passion Star drinks are available for purchase now for £2.00 RRP per can.
The Pink It Up cocktail combines the Eristoff vodka with strawberry flavours and lemonade to bring a sweet and fruit option to the night.
The Passion Star drink is made with Eristoff, soda and passion fruit flavour, offering a cocktail option for consumers seeking more tropical tastes.
Both come in 250ml cans with an ABV of 5% per can and are available for purchase now, helping to build up the selection in RTDs for the Christmas season.
And Bacardi reckons the new launch has come at a good time for Eristoff, noting that demand for RTD cocktail options are no longer consigned to the summer months and that demand during the festive season will still stay high for these options as consumers seek a cocktail experience across the entire year.
Sharon Kearney, impulse controller for Bacardi, said: “RTD consumers love to experiment and try new flavours and that’s exactly what we had in mind when we created these fantastic new RTDs from Eristoff vodka.
“Staying in will be as popular as going out this festive season. Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs.
“For more than 160 years, Bacardi has been creating drinks that put quality and taste first and RTD cocktails are no different.”
