Festive flavours could help to boost a trade-up
COCKTAILS for Christmas seems to be a rising trend, providing plenty of opportunities to drive up some sales in spirits.
That’s the take from premium spirits distributor Mangrove Global, which reckons retailers should make the most of the festivities to drive sales in spirits and encourage a trade-up where possible.
Chris Pollard, head of sales at Mangrove, said: “Since covid, we’re all become rather good at home entertaining – and this is especially true for cocktail making.
“During summer, we saw a bit of a renaissance of classic cocktails, and we expect winter to be no different – Christmas is a time for tradition, after all.”
It’s with this in mind that Pollard has pushed retailers to stock up on the firm’s more premium options in the spirits range such as the Portobello Road Sloeberry and Blackcurrant Gin which he recommended could help create a good winter spritz option.
And some festive flavours could go a long way in this situation, which is why the distributor has also recommended its Vivir Cafe VS, a tequila-based coffee liqueur, The English Whisky Company’s Norfolk Nog, as well as Giffard’s Cinnamon Syrup.
Nick Gillet, managing director at Mangrove Global, said: “Traditional festive flavours are available across spirits and liqueurs, like orange, quince, toffee, spices like ginger, and even the Christmas favourite – Egg Nog. Explore new base spirits, increase the range on your shelf and introduce the customer to something new.”
Britvic’s J2O RTD alcohol-free Mocktails
BRITVIC has grown the J2O range with the launch of ready-to-drink Mocktails.
Available now in Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri and Blackberry Martini flavours, Britvic aims to capture consumer demand.
All three come in a 250ml can format with an RSP of £1.29.
Ben Parker, retail commercial director at Britvic, said: “As a well-known and trusted brand, we are always looking at ways to stay innovative, and the launch of our J2O Mocktails will help us to offer shoppers even more choice, as well as entice consumers to trade up.
“With taste the number one driver of soft drinks, the products have been designed to offer delicious flavours based on some of the most popular cocktails, only without the alcohol.”
