American cocktail brand launches larger format size
BUZZBALLZ Cocktails has launched a new limited edition range of 1.75 litre drinks to the Scottish convenience market to help make the most of the festive party season.
The ‘BuzzBallz Biggies’ range lands on shelves this November in three flavours from the brand’s range including: Strawberry ‘Rita, Tequila ‘Rita and Choc Tease. All are at 13.5% ABV and priced at £28 RRP.
David Relph, country manager for UK and Ireland, said: “Our single-serve BuzzBallz Cocktails have enjoyed reals success in the convenience retail sector since launch last summer and we know the time is right for us to launch this larger format into the UK market – we know fans are ready for it.
“Plus, we’re keen to make sure our offering stays lively and varied in Scotland to ensure we are helping stores cater for their shoppers by offering the right products at the right time, and we are expecting increased shopper demand for take-home formats suitable for sharing.”
Aiming to capitalise on the end of year celebrations set to come, BuzzBallz Cocktails reckons its new Biggies range will help to liven up any party this year.
The new drinks come with screw-top lids to help make them more portable and can be stored in the fridge too making them an ideal option to take to the party or to buy in to share with guests.
The launch of the new Biggies format follows on the from the brand’s latest flavour launch Pornstar Martini which came to market in July of this year.
Relph said:”We’re certain BuzzBallz Biggies will appeal to existing fans and attract new shoppers – they’re great value and fit into many group occasions in the home – think festive gatherings and house parties, console and board gaming nights, pre-drinks before heading out to hospitality venues, and as a planned purchased for weekend festivities.
“Consumers want a variety of fun and exciting quality premixed cocktails that taste good, at a decent price. We’ve selected the flavours showing the strongest demand and growth in Scotland and we know our fans will be buzzing with excitement when they see Biggies in store. In addition, the green, red and white colours fit into the festive colour scheme.
