Havana Club 7 reveals limited-edition design
PERNOD Ricard has teamed up its Havana Club rum with lifestyle, clothing and home brand Places+Faces to unveil a new limited-edition bottle design.
Launching exclusively in the convenience sector in July, the new bottle has been rolling out across wider grocery throughout August, sporting a new look with vibrant colours and textures inspired by Havana itself.
The new Havana Club 7 x Places+Faces bottle design takes it inspiration from the key Places+Faces ‘+’ icon, with a golden colour palette that Pernod reckons will improve standout on shelf for the Havana Club brand.
Places+Faces was created by Imran Ciesay and Solomon Boyede – Ciesay and Soulz – to build a lifestyle brand that encompassed the pair’s passions including photography, film, streetwear and nightlife experiences from across the entire world.
In addition to the limited edition look, the new bottle is complemented by a selection of merchandise in the Places+Faces style, including a T-shirt and a hoodie that are exclusively available at the Places+Faces online store, with 50% of sales supporting the Black Learning Achievement and Mental Health charity.
The limited-edition bottle is also being supported by a digital and social media campaign as well as through out-of-home materials.
Pernod said it has also developed a range of Havana Club POS materials for grocery and convenience stores to take advantage of in a bid to disrupt shopper journeys.
Josh McCarthy, brand director at Pernod Ricard UK, said: “Havana Club is proud to invest in long-term relationships with a collaborator like Places+Faces.
“We deeply value and respect the creative vision and community standing of Ciesay and Soulz, and we’re excited to team up with them on the 10th anniversary of the cult fashion brand and celebrate the electric energy of Havana by bringing it to UK streets.”
