Lager giant’s new look includes glassware giveaway for consumers
CONSUMERS looking to enjoy the Rugby World Cup (and the preceding warm-up fixtures) from home might be aiming to bring in an extra special addition from the bar to enjoy their pint.
This means good news for Tennent’s shoppers in particular as the firm’s latest brand platform will allow consumers to do just this.
As part of its new ‘Raised in Scotland’ platform, Tennent’s will be giving away limited-edition Raised in Scotland glassware through selected retailers.
Only 6000 glasses are available so consumers will need to be quick if they are to get their hands on one of these before the World Cup kicks off in September.
The promotion began in Tesco stores, finishing on 7 August, and will then run in selected Co-op stores across central Scotland from 16 August to 6 September.
The glassware will be available on a first-come, first-served basis and all shoppers need to do is scan the QR code on the Raised in Scotland shelf edge in selected stores across Scotland.
As part of this new platform, the brand’s visual identity has also undergone a refresh that will apply to Tennent’s full portfolio of products, including its cans in the off-trade.
Raised in Scotland will also benefit from Tennent’s biggest marketing drive in over eight years, according to the brand, with a seven-figure integrated campaign that includes TV, OOH, partnerships, social content as well as in-store advertising across retailers.
Cameron Matthews, senior brand manager at Tennent’s, said: “Raised in Scotland sums up Tennent’s in so many ways. There’s the obvious reading – we’re made in Scotland, proudly, since 1885 and we’re one of the country’s oldest businesses, but there’s more to it than that.
“As the nation’s favourite, we’re literally raised up during so many life moments, by so many people, whether that’s at weddings or gigs.
“For us, that emphasis on ‘Raised’ is just as important as our commitment to our homeland. Beyond celebration, it also means that we’re dedicated to raising things up, elevating things and making them truly great.
“With an evolved visual identity, new guiding positioning and compelling creative, it was time to remind people why Tennent’s stands apart and hopefully raise a smile while doing so.”
