Branching out into the freezers
FERRERO has launched into the ice cream category with a trio of offerings.
Ferrero Rocher Classic, Ferrero Rocher Dark and Raffaello ice cream all join the category as the confectionery giant said it aims to continue its growth in sweet packaged foods.
The new Ferrero ice creams are available in grocery, convenience, impulse and e-commerce now with an RRP of £2 for single 70ml sticks and £4.75 for multipacks of four.
Jason Sutherland, sales director for UK & Ireland at Ferrero, said: “Ferrero Rocher and Raffaello are well-loved and trusted brands by many. As a key player within the confectionery category, we are confident that the newest addition to our portfolio will drive cross-category purchase between confectionery and ice cream.
“It will attract existing Ferrero shoppers to the ice cream aisle as well as recruiting new ones, supporting retailers in strengthening the category.
“As we approach the warmer months, it’s the ideal time for retailers to offer their customers something new and summer remains a pivotal season which accounts for almost half of annual category sales.”
