Bringing on the premium options
PREMIUM drinks brand Hoxton Spirits has expanded its range and launched a new bottle design.
The three new spirits are Hoxton London Spritz, with a 20% ABV and priced at £28.95 per 700ml bottle, 40% ABV Hoxton Dry Gin costing £31.25 and the £38.95, 40% ABV Hoxton Spiced Whisky.
The spritz is described as being “inspired by both the Italian Aperitivo and the elements of a British summer” and can be easily mixed for a fruity aperitif.
Hoxton says the gin is made using the finest and ethically sourced natural ingredients, with an emphasis on juniper and grapefruit, resulting in a clean, fresh and crisp drink. The whisky uses spices and fruits such as vanilla, raisin, cocoa, orange, cinnamon, anise and nutmeg for a spicy, gingerbread palate and Hoxton reckons it is set to disrupt the market.
The newcomers sit alongside three 40% ABV offerings – Hoxton Tropical Gin (£32.95), Hoxton Pink Gin (£34.18) and Hoxton Banana Rum (£43.45).
The new bespoke bottle integrates pop colours and “is designed to complement the premium quality of the liquid and compete against more traditional brands”.
Hoxton Spirits founder Gerry Calabrese said: “We have always been focused on flavour, the liquid has to stand up on its own. My ambition was always to create innovative products across multiple spirit categories under one brand.”
