Getting on to a winner

Cadbury chocolate bars with The Big Win Win promotion packaging

Mondelez International has launched a campaign giving consumers and their local independent retailers the chance to win matching cash prizes.

The Big Win Win promotion is running to mid-May, inviting consumers to nominate their local c-store for the chance to win one of 50 £1,000 or 50 £500 prizes. Shoppers simply have to buy a participating Cadbury product, go to and enter their details and those of their independent store.

A spokesperson said: “We hope the Big Win Win campaign will encourage communities to come together in these turbulent times.”