WITH wellbeing high on the agenda, people will be looking to make healthier but affordable choices, reckons Mark Frossell, referring to the Baker Street brand.
And while the St Pierre Groupe commercial manager acknowledged a growth in sliced white bread sales, he had a number of other suggestions for retailers.
Frossell said: “It is the sub categories that are carrying the most opportunity for growth in the bakery sector. Baker Street’s Sliced Rye Loaves are high in fibre and a great source of protein.
“They benefit from extended shelf life and can help retailers capitalise on shopper trends, pairing well with other popular healthy breakfast foods such as avocado and peanut butter.”
He said growth in bakery was also driven by innovation in rolls and baguettes, adding: “Baker Street’s Drive Thru range of Classic Burger Buns and Original Hot Dog Rolls can be used for a host of tasty breakfast meals.”
