HEALTH continues to remain at the forefront of many consumers’ minds, with the Covid-19 pandemic fuelling this to new heights.
As such, plenty will be cutting back on alcohol, making low/no-alcohol alternatives a more profitable opportunity in stores.
But consumers always look for variety and new options on the shelves, regardless of what category they shop in, and retailers should be prepared to match this.
Non-alcoholic beer firm Freestar reckons it can help with this by offering consumers a different choice from the low/no-alcohol category.
Felix von Hurter, co-founder of Freestar Drinks, said: “Convenience stores have been increasing their ranges to accommodate for this by bolstering their existing ranges with more flavours and styles.
“Flavourful beer options that mimic the taste of alcohol with great complexity and texture, such as our Freestar IPA and lager, represent a fantastic stock option for retailers looking to capitalise on trends within this growing category.”
